Creative digital strategies
Digital communication has effectively changed the global brand audience from individual entities to one interconnected community. Customers and consumers have more power, more influence and expect more love and care from their brands than ever before.
Armed with terrabytes of digital marketing knowledge, we plot and plan the best ways for brands to bond with their digitally savvy audiences - relevant to digital channels, audience segmentation and budget.
Responsive website design, build & usability
Is your website engaging? Is there a sound information architecture and navigation flow? Is it accessible, user friendly, easily updatable, tested and fit for purpose? Does content need updating and is it easily managed? Will visitors take the desired actions?
From first thinking to final delivery, we’re always focused on website best practice. Whether it’s IA, UI, UX, DDA or CMS - we have the IQ to master it. Our designers and developers work collaboratively to make sure your site stands out creatively and stands up technically.
eCRM / Email marketing & EDM
Why settle for a fragmented response when you can hit your targets with segmented messaging? It’s why we build, broadcast, test, manage, automate, measure and personalise CRM programmes. It’s a great way to connect with customers and build in regular and relevant added value for them.
Get us onside or let us help out client-side to ease you through the complexity of it all. We’re safe hands for (any or all of) setting up and migrating databases, mining and segmenting data, recommending triggers and deploying content, delivering the brief, creating the digital assets, broadcasting and reporting results.
Looking to educate and inspire your salesforce, staff or channel partners? Want to help them learn what unsames you from the rest?
Our creativity and content dexterity with eLearning modules and LMS systems helps you impart knowledge online, on brand and in ways that make studying more of a pleasure and less of a chore. We also make sure we’re well versed in your products and services ourselves, so we can impart that knowledge through engaging content and copy.
Monitoring your website performance can maximise ROI. Who is visiting? How long are they staying? Are they on desktop, mobile or tablet? Which pages shine and which suck? Is your campaign pulling? Using our reporting systems and Google analytics, backed by our enquiring minds, can really help your site pay its way.
SEO & PPC
Are you saying the right things to click with your audience? Are you using the right words and phrases that help them find you through search?
Using the right balance of Pay Per Click, Search Engine Optimisation and smart web development techniques, we ensure audiences not only find your website but also like what they find when they get there.
Not long ago social media was a ‘nice to have’. Now it’s anti-social not to. To be taken seriously, you simply can’t afford to take lightly the likes of LinkedIn, Twitter, Facebook, YouTube and countless other social networks.
In collaboration with our digital content managers, Twitterati experts and online PR networks, we’ll support ideas and initiatives that help you develop social media strategies and integrate them into your digital campaigns.