Sovereign Capital is the UK´s private equity 'Buy & Build' specialist, partnering management teams and ambitious businesses to achieve transformational growth. Working closely together for many years, Chaos have helped refresh the brand and support on everyday marketing communications.
Website design and development
Storytelling underpins the new website design. The new website makes it clear to the visitor Sovereign’s proposition and the value it delivers to their customers and partners through a strong visual language and subtle animation.
Under the hood, the website is powered with the powerful, nimble and fast cloud hosted Wagtail CMS. The solution enables the Sovereign team to easily and quickly update key pages.
Chaos refresh Sovereign Capital
Chaos were appointed to develop the brand to reflect the business of today, moving towards a more matured and grown-up identity. With emphasis on the market place, the idea was to carrying forward the originality, flexibility and creativity of the existing brand to align with the new core values and brand proposition: ‘See Beyond. Go Beyond’.
Chaos created a brand identity and visual language that could start to tell a brand story which would roll out across marketing collateral and the website.