Approach

We approach all projects in the same way, although no two projects are ever the same.

And yes, we may be called Chaos, but we we're anything but chaotic! 
Check out our methodology below.


We delve into your markets and your business to get a 360 view of your operating environment, establishing internal and external audience angles along the way. We declutter the myriad thoughts and messages that can form a brief.

WE QUESTION.  WE RESEARCH.  WE CLARIFY.  WE CONSIDER.

Analysis and clarification of the brief, client appetite for creativity and change, market overview, competitive and brand audits, client comms audits, workshops, external research, product demonstrations and on-site visits, audience segmentation and mapping, persona profiling exploration.


What are the takeaways from our questions and considerations? Are there key ingredients missing we should add? Is there a clear picture emerging? Are there hidden benefits and stories? Do the USPs lack a U? We look for that one powerful thought, that one hidden gem we can polish into creative ideas and messages that shine.


WE DISTIL & DETERMINE.  WE PLAY BACK TO MOVE FORWARD.


Observations, considerations and recommendations, competitor audit and workshop findings, brandscaping, perception mapping and shared insights and discoveries that will inform the creative development.


We take the nuggets and simple truths our investigation unearths to unsame your brand and change the way people think about it. That’s what really inspires us. Creating exciting new ways to see things, for audiences who thought they’d heard it all before. We have limitless enthusiasm to make the world more interesting.


WE'RE ALL ABOUT CHAOS THINKING.  WE'RE HIGHLY COLLABORATIVE.


Brainstorming, workshops, water cooler moments, big ideas, ideation, group thinks, everyone and anyone could be the catalyst that brings the big idea to life, supported by Chief Enthusiasts, Brand Evangelists or Devil’s Advocates.


Equally comfortable across our six communications disciplines, we’ll cherry pick the best combination to bear fruit for your marketing strategies and integrated campaigns. So you get the same brand clarity, quality and consistency and relevant messaging delivered in all the right channels to convert prospects to customers.


WE ENGAGE AUDIENCES.  WE INTEGRATE EFFECTIVELY.


Online, offline, above the line, below the line, through the line, digital marketing, direct marketing, advertising, social media, channel promotion and sales tools, events, POS, segmentation, collateral.


From writing copy and art directing imagery to planning print, building responsive websites or deploying eDM campaigns, it takes experience, timing, and a keen eye for detail. We make sure we keep projects on brief, within budget, on time and whenever possible, hiccup-free.


WE TAKE OR SHARE OWNERSHIP.  WE PROJECT MANAGE.  WE DELIVER.


Brand to life, brand activation, campaign roll-out, design, layout, artwork, animation, photography, copywriting, translation, build and testing, review and monitor, JFDI!


Effective change

What effective outcomes do you seek from your brand? What can we change to make that happen?

Our Effective Change Process unlocks the answers to these critical questions. We don’t always begin at the beginning or end at the end.

Sometimes we purely provide the ideas and inspiration. Sometimes implementation shapes our thinking and sometimes implementation has no end. That’s why we have a flexible framework that shapes our project scoping and estimates and brings clarity to the way we work.

What is Chaos Thinking™?

It’s our unique way of focusing on what’s most effective for our clients, by incorporating strategy, creativity and technology, right down to the finer details. It’s free form thinking where the big ideas can come from anywhere and anyone - strategists, creatives, devil’s advocates - but end up as structured and refined ideas.

It’s strategic thinking that enables us to collaborate effectively in workshops, simplify and develop key messages, create new brand experiences and determine what’s possible in a way that’s creative, real and relevant.