7iM appoint Chaos to reinvigorate their branding
Following a successful pitch, Chaos were appointed to rebrand the investment management firm. Following initial stakeholder kick off meetings, it was clear that the new branding needed to be unashamedly bold and vibrant. Chaos decided to partner strong colour combinations, abstract 3D shapes, and intricate vector graphics to come together to create an ownable suite of brand assets.
Phase one of the project covered logo mark, visual language, toolkit for core literature and collateral and internal launch.