Chaos helps Canon get 'behind the image'
Asked to create stunning marketing communications for Canon’s high end EOS DSLR cameras, Chaos created a 50 page highly visual brochure that makes the photographic image the hero and tells the story behind the images and leading photographers who shot them. With the brochure aimed at professional photographers and serious amateurs, it was felt that demonstrating the power of imagery achievable with the EOS range was always going to be a more potent sales trigger than informative text.
Using stunning imagery from Canon’s top draw line-up of ‘Ambassador’ photographers, the brochure launched to great acclaim in the industry. Its success inspired the production of a real coffee table book depicting the stories ‘behind the image’. These projects mark the latest in successful project collaboration with Canon that now stretches over many years.