Chaos appointed to partner on rebranding NHS Trust

As the NHS landscape changes with increased ‘qualified willing provider’ competition, NHS Trusts need to develop modern, coherent and consistent branding that resonates with its target audience, whilst still holding onto its NHS values yet at the same time clearly differentiating itself from current and emerging competitors.

Chaos will be developing a more distinctive brand, uniting fragmented sub-brands, and reflecting the Trust’s new sense of vision, confidence and purpose. Initial brand workshops and investigation is underway.