Advertising campaign for South Downs National Park launched
Inspiring young urbanites to explore the South East's protected landscapes.
To celebrate 70 years since Parliament protected National Parks and Areas of Outstanding Natural Beauty by law, Chaos worked with South Downs National Park and four other AONBs to create a colourful new campaign.
The bold, vivid colours and illustrative advertising style appeals to a young urban audience and has given a fresh new meaning to the phrase 'going out out'. The campaign will incite curiosity and encourage young people to explore the beautiful countryside the South East of England has to offer.
The campaign, which will be seen by thousands from major train stations and buses across the South East, will also be run on screens at Gatwick Airport as part of their Wider Gatwick Guide on local tourism.
Check out the Going Out Out website for more information on exploring the South East's beautiful countryside.