Our brand DNA is fundamental to what unsames us as a brand. It’s not just about who we are as people, it’s about the lifeblood of our agency. It’s what drives us forward and connects us with each other, our clients, suppliers and partners. It’s a fluid, flexible set of principles and behaviours that help us deliver effective change for our clients, ourselves and the wider world. It’s also what we actively seek in potential new team members and the values we measure ourselves against.
We're Enthusiastic
You'll find us passionate and energetic about all the projects we undertake - big or small. We get pretty fired up about creativity that works, design that wows and outcomes that deliver.
We always bring energy into the room and make it our business to be upbeat, even when the chips are down. We always look forward with optimism, never back in anger.
We have limitless enthusiasm to make the world more interesting.
We're Responsive
We know it’s a chaotic world, so we’re always ready for change and prepared to adapt. Time to market is critical and so are deadlines. That’s why we get things done - thinking first, then acting fast.
We appreciate (and often anticipate) that stuff happens, so we’re always there to deal with it, sometimes beyond the call and often outside normal working hours. We run 'dynamic studios' that can load balance projects and increase project resource as required. We enjoy being pushed and expect last minute changes and seat of the pants requests. We know it can be chaos out there!
We're Collaborative
Effective change takes teamwork. So sustainable relationships are important. That’s why we work with our clients and not just for them.
Combining our talents openly with clients, suppliers and across projects in Guildford, London, Birmingham and Lausanne gets more done, makes tasks less irksome and often turns working relationships into friendships.
And we’re equally comfortable working client-side as well as sharing problems and plaudits. It’s all part of our collaborative nature.
We're Real
We’re genuine and we don't waffle in marketing jargon. Clients would rather know what’s really achievable than be overpromised today and be let down tomorrow.
We’re down to earth people with refreshing honesty and a firm grip on reality. We keep our eyes fixed on what really matters to our clients and deliver effective change to keep it real. If it can be done, we'll do it. If it can't, we’ll tell you how it is. It’s heart on the sleeve stuff, not fingers crossed behind backs.
We're Fun
We may want to change the world and we don’t see why it can’t be enjoyable for ourselves and our clients along the way. And funnily enough, we know when to be serious as well.
A sense of humour is a great help in getting through the day. While taking our work seriously, we’re always happy to inject a little laughter at client meetings or social get-togethers, and to help our clients engage with their audiences. We even climbed three mountains in 24 hours for the 'fun of it'.