C&H (Closs & Hamblin) welcomes Chaos to the family
Chaos is delighted to have been appointed by family-owned high street retailer C&H to undertake a rebrand.
C&H were facing increased competition from more ‘home’ stores, so the need to elevate their positioning in the market was crucial.
The brand needed to attract and resonate with new audiences whilst not alienating their loyal customer base established over the years.
A traditional logo and look and feel was created to inspire both audiences. A sophisticated colour palette and styling further helped to bring this brand to life in a crowded market place. Their new brand was launched in all their branches across the South East.