Nespresso, part of Nestlé, are world famous for their premium coffee capsules and machines. They have redefined and revolutionised the way millions of people enjoy their espresso coffee and have shaped the global coffee culture. Chaos (in collaboration with our longstanding Swiss agency partner Magic Pencil) have helped define, refine and refresh Nespresso’s marketing communications, CSR reporting and consumer on-shelf segmentation communication.
Nespresso Sustainability Report
Nespresso asked Chaos and TMP to help them create and implement their key annual sustainability report. They wanted to increase focus and support for their approach to sustainability within key influencer groups.
Chaos developed a strong visual identity to support this focus which was then rolled out across a long, detailed version of the report in pdf format, but also a reduced version in the form of an interactive web app.