From the success in Vietnam, Muang Thai Life brought Chaos on board in 2016 to work on their branding and brand strategy projects in Thailand. Chaos have created several sub-brands for Muang Thai Life whilst supporting the parent brand by developing their brand strategy to enable them to continuously lead in a competitive insurance market.
Fuchsia: An innovation centre for Muang Thai Life
Through Chaos Thinking™, an identity was produced that reflects the inspiration, innovation and creative spirit at Fuchsia, whilst retaining synergy with its parent brand.
Chaos developed a brand identity animation that brought this to life, along with a full suite of brand assets. The brand guidelines document enabled the team to keep things on-brand whilst demonstrating how Chaos can bring structure to any brand.
