Fuchsia: A Muang Thai Life sub-brand

From our success in Vietnam, Muang Thai Life brought Chaos on board in 2016 to work on their branding and brand strategy projects in Thailand. We’ve created several sub-brands for Muang Thai Life whilst supporting the parent brand by developing their brand strategy to enable them to continuously lead in a competitive insurance market.


Fuchsia: An innovation centre for Muang Thai Life

Through Chaos Thinking™, we produced an identity that reflects the inspiration, innovation and creative spirit at Fuchsia whilst retaining synergy with its parent brand.

We developed a brand identity animation that brought this to life, along with a full suite of brand assets. Our brand guidelines document enabled the team to keep things on brand whilst demonstrating how we can bring structure to a brand.

Fuchsia branding interactive table
Fuchsia Brand Guidelines