Chaos rebrands Staffcare, creating Zest

To coincide with the launch of their new game-changing employee benefits technology Staffcare have now relaunched as Zest.

Chaos worked with Staffcare over a series of brand workshops to create a new disruptive brand called Zest. Chaos looked at the brandscape in the employee benefits industry and saw a clear opportunity to develop a vivacious, new brand DNA which included Value Proposition, Purpose, Positioning, Principles, Personality, Tone of voice and Visual Identity. Including a new logo where the elements can be easily deconstructed and used in other brand visuals and assets.

The new Zest brand represents the personality of it’s people - Bold, Passionate, Creative, Intelligent, Friendly and Fun.

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