Chaos appointed by leading ex-pat insurance provider

Having grown steadily over 21 years and become a leading ex-pat insurance provider, William Russell are looking to refresh their market presence and consolidate their messaging and positioning in face of growing competition from both established insurance brands entering the market as well as new specialists also establishing themselves.

The new branding, messaging and look and feel will launch later in 2014 and will replace the existing globe identity and will coincide with new product streamlining and customer-facing operational efficiencies designed to make William Russell the no.1 insurance choice for people living and working overseas. They felt the combination of strategic and creative thinking combined with insurance industry experience made Chaos the perfect integrated creative partner to help take a new William Russell brand forward globally across ATL and BTL, online and offline.