Allianz forms creative alliance with Chaos

Following a search for a new creative agency partner, Allianz selected Chaos to support the business on both brand communication and marketing communication campaigns. Chaos are refreshing the look and feel of their B2C marketing comms to give them added impact in the crowded insurance marketing sector as well as consulting and updating their brand guidelines.

A key objective in a highly results-driven environment was to make the content of eDMs, online and print advertising more interesting, relevant and engaging to each audience segment.

The Chaos team have been helping to raise the profile of major brand ‘own label’ insurance packages which Allianz underwrite. Creating compelling ads and online marketing comms for the likes of Audi, BMW and VW car insurance as well as major retailers such as Sainsburys . Allianz is one of the UK largest insurers and part of the Allianz Group, serving 78 million customers in over 70 countries.

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