Founded in 1985 and located in the UK since 2001, ZTE is one of the largest manufacturers of telecommunications equipment and mobile phones in the world.
Opportunity For Chaos To Manage ZTE's European Creative Account
Chaos was asked to demonstrate their industry understanding and creative ability by developing campaign concepts for the launch of the Blade L2 product.
Using ZTE's strong, distinctive ‘game-changing’ brand proposition: 'Smarter phones, smarter prices' based on premium smartphone products in terms of build quality and design but available to more people at a more affordable price.
Chaos advised that this could be enhanced by creating a compelling, customer-facing brand message/positioning that demonstrated the edge they had over the competiton!