Rentokil Initial are a FTSE 100 business services group covering hygiene, workwear and pest control. They have created the worlds smartest mousetrap and service over a million customers worldwide from the largest multi-nation pharmaceutical, industrial and food production companies to local shops, restaurants and homes. Chaos has worked with Rentokil pest control over a number of years helping them with European marketing and advertising campaigns.
Advertising for Rentokil Initial
As a global leader in rodent, pest and insect behaviour and control, and with the launch of more innovative preventative and control solutions, Rentokil asked Chaos to develop innovative ideas for this sector and create more standout and cut-through B2B campaign creative.
Based upon the notion that if you don't take preventative action to safeguard your office or factory or reputation, you’re essentially inviting them in (and they will find a way!). The result - a bold approach to the advertising to signpost and highlight the dangers.
Business impact of pests
Chaos worked closely with Rentokil Initial’s PR agency following multiagency meetings around their research study investigating the ‘Business impact of Pests’. Interesting findings were provided through worldwide research which was sector specific to warehouses, offices and the hotel / leisure industry acknowledging the impact pests have on these business and informed the cause and methods in determining further impact on business owners.
We interpreted these helpful guides, bringing to life heavily statically information through infographics illustration.
With use of photography and infographics this methods transcends across borders and we successfully were able to create social bite sized chunks of content to share across regions at poignant times of year when certain pests are prevalent.
The campaign was a success over reaching the target of downloads for business owners being pushed to the website.