LaSource sources the finest and rarest automobiles for discerning buyers worldwide. Operating at the very pinnacle of the collector car market, their business is built upon a foundation of absolute trust, deep industry connections, and unwavering privacy.
Creating a premium automotive brand for LaSource
As a business dealing in highly sensitive and exceptionally rare vehicles, LaSource required a brand and digital presence that exuded prestige, exclusivity, and a deliberate touch of elusiveness. The core challenge was to craft an identity that would immediately resonate with discerning collectors and inspire absolute trust, whilst ensuring the utmost privacy for owners who prefer their assets not to be shown publicly.
Having supported LaSource since its inception—and drawing upon our rich pedigree in the fine automotive sector with clients such as The Gordon Murray Group and Thornley Kelham—we began with the naming strategy. We created 'LaSource', a name that elegantly harks back to the famous Turn 1 at the Spa-Francorchamps racetrack, whilst subtly hinting at the core business of 'sourcing' rare vehicles.
The resulting brand and website perfectly capture the essence of an exclusive, trusted automotive club. The gated member area successfully aids in vetting prospective buyers, providing a discreet, secure environment where detailed information on exclusive inventory can be shared sensitively with trusted individuals. From its evocative name to its elegant digital execution, the LaSource brand now confidently reflects the extraordinary calibre of the automobiles they handle.
Website design and private member platform
We translated this prestigious identity into a sophisticated digital platform (lasource.co.uk). To address the need for discretion, we developed a bespoke website that balances public allure with strict confidentiality, incorporating both a public-facing presence and a highly secure private member area.
