Jelly is a business mobile, fixed-line and VOIP solutions provider aimed at small to mid-sized enterprises that works with the likes of EE, O2 and the Vodafone network. The Jelly proposition is to provide simple and flexible B2B solutions that are easy to use and cost-effective. 


B2B Branding to launch a new telecoms solutions provider - Jelly

Jelly has gone from strength to strength and now looks after over 500 businesses and has expanded throughout the UK. It’s distinctive name and branding clearly communicates the simple and flexible telecoms solutions it provides.

Our brief was to create B2B branding that was distinctive, engaging, contemporary and one that would appeal to the SME market.

The brand promise was based around giving clear and honest advice about the telecommunications services they offered. Namestorming led us to ‘Jelly’ a short form of the rhyming slang ‘jelly-bone - phone’. Jelly is also a transparent, fun, bright and flexible food, and we also knew we could use jelly colours to reference the major networks they work with.