House

Chaos are delighted to have worked with premium online estate agents - House - since their launch to market in early 2016. Chaos continue to support House alongside their expansion plans through advertising and go-to-market comms.

Advertising

Launch creative for premium estate agency - House

New local online estate agency - House - contacted Chaos with a requirement for their company launch advertising.

With House, it's about selling a lifestyle - and not just a house. Chaos ensured this was communicated through a series of stunning lifestyle photography and a clever narrative.

Alongside property competitors, this type of advertising was unique. No properties were shown, just the lifestyle the property enabled.

house-advertising-lifestyle-advert-listing-landscape
Advertising

Digital advertising

Unique cinemagraphs were created to engage audiences on social channels looking to purchase new homes.

 

These allowed for a living moment, which resonated with audiences at home (looking for property online in the comfort of their own home) by helping tell a story both visually as well as verbally.