Chaos are delighted to have worked with premium online estate agents - House - since their launch to market in early 2016. Chaos continue to support House alongside their expansion plans through advertising and go-to-market comms.
Launch creative for premium estate agency - House
New local online estate agency - House - contacted Chaos with a requirement for their company launch advertising.
With House, it's about selling a lifestyle - and not just a house. Chaos ensured this was communicated through a series of stunning lifestyle photography and a clever narrative.
Alongside property competitors, this type of advertising was unique. No properties were shown, just the lifestyle the property enabled.
Unique cinemagraphs were created to engage audiences on social channels looking to purchase new homes.
These allowed for a living moment, which resonated with audiences at home (looking for property online in the comfort of their own home) by helping tell a story both visually as well as verbally.