Globacap is the market-leading automated capital markets platform for digital securities such as shares, bonds and funds. They came to Chaos wanting help with their brand strategy, branding and a new brand website.
Rebranding blockchain Fintech
Globacap's tenants of growth, efficiency, simplicity and evolution were brought to life with new branding.
Our brand identity is a simple and bold grid of squares, representing blockchain and order. The upward gradient within the icon depicts growth and evolution. This is paired with a strong, clear and refined modern type marque.
The simple, bold and striking cube imagery works to give Globacap a distinctive visual language that brings the brand to life.
Chaos approached the brand strategy for Globacap with meticulous rigour. This involved a full competitor audit, an in-depth look at rival brands’ propositions, and a thorough knowledge of the growing area of tokenised securities.
The strategic process included several interviews — with Globacap’s senior team, investors, customers, and industry commentators — a kick-off meeting and a workshop, to identify exactly what Globacap is, what it does and how it provides value to its many clients.
The reward for working so closely with the client was not only giving the brand a strong foundation, but very positive client feedback. They wrote:
“Thank you for pulling this all together. We are very pleased with the results and cannot wait to start using them on our new website, office and communications.”
— Kathrin Kauschmann, Head of Marketing & Communications, Globacap
Responsive Corporate Website
Chaos reviewed Globacap's existing digital presences in detail prior commencing the design and build of the new brand website. Everything was investigated in fine detail from technical audit, usability, design, social presence and key competitors. The findings informed the website brief.
Globacap's new website was designed and built with lead generation at the heart - to turn visitors into prospects by speaking to their needs and giving them clear action steps to take next.
- Exemplifies the brand values of simplicity, efficiency and evolution
- Maps clear user journeys for the target audiences
- Tightly integrated to HubSpot - linking all CTAs, marketing landing pages and Resources / Events tracking
- Designed to raise the brand profile of Globacap and attract the best new recruits