We were involved with ESPA when it was launching itself as a premium spa and beauty products company. It now has over 350 spas in 55 countries and a significant product range.
ESPA branding - premium spa and beauty
We helped build them a brand for their spas and products, based around a spa-related word we invented and stylish, minimal packaging using a distinctive ‘mineral’ top lid.
ESPA approached Chaos when it was launching itself as a premium spa and beauty products company. It now has over 350 spas in 55 countries and a significant product range.
Over the years we’ve successfully created packaging, POS, training materials, advertising and poster campaigns, including store fronts at Liberty and Harvey Nichols.
ESPA returns to partner with Chaos
Having created the ESPA brand at the outset, along with various integrated communications from packaging, POs and literature over the years, Chaos has been asked to work with the company again after a few years apart.
Reappointed following a pitch, Chaos is helping refresh the company’s marketing communications and develop a brand awareness advertising campaign strategy for what has become an increasingly competitive skincare market.
Initial new projects includes writing and designing an ESPA brand book, consumer and trade awareness and product advertising and consumer POS collateral.
ESPA has grown to become a 650 spa business in 55 countries, delivering 3.5 million treatments a year. For us, it has been great to see what was an emerging entrepreneurial brand we helped create all those years ago become a well established international brand today.