Creative Business Leaders
Creative Business Leaders is an industry non for profit initiative and website portal that share the experience and insight of prominent, successful and influential leaders in the creative industries from design to digital and fashion and film. The video interview content is driven by leaders for leaders and covers key business topics. Chaos has been involved with this initiative from the beginning helping create the brand, website and supporting collateral.
Branding a new creative industry initiative
Chaos were honoured to be chosen from the wide selection of creative and branding agencies in the UK, to design the Creative Business Leaders brand identity. The logo had to represent the different facets of the industry - graphics, fashion, advertising, digital, film etc so a multifaceted animated logotype was a distinctive solution and also enabled colour coding various sectors on the website.
The DBA’s (Design Business Association) identity had also been created by the Roundel team who merged with Chaos a few years back.
"Peter and his team at Chaos have enabled us to bring our idea to life by creating a distinctive identity, supporting art direction and website design and build.
For us it was important to select an excellent creative partner to enable this project to appeal to our audience. We believe Chaos has done a fantastic job and is representative of the quality of the creative industries we serve."
Responsive website design
Creative Business Leader’s responsive website was designed with a mobile-first approach. This allowed us to be focused on delivering a concise and relevant mobile experience that would carry across tablet and desktop.
Videos were hosted via Wistia to ensure the SEO benefits were attributed back to the website.
Its CMS capabilities also allowed CBL to easily add new videos and content whenever needed.