City Lit is London’s largest adult education college. We helped City Lit achieve key objectives: to heighten awareness of the institution in an increasingly competitive area, to signify their status as London’s pre-eminent adult education provider and to recruit more students across all their areas of education.
Chaos delivered a brand for leading London college
The new identity, that aims both to inspire and intrigue while attracting as wide an audience as possible, has been successfully applied across the buildings, integrated marketing communications, advertising, online and promotional items.
A vibrant palette of colours reflects the inspirational and welcoming college atmosphere, with the flexibility of usage to encourage its bold use in all communications. An online toolkit provides a comprehensive guide to ensure that brand is reinforced.
Year-on-year student enrolments have increased by over 3,000 since the launch of the new brand identity. The website received over 5,000 unique users on its launch day.
Marketing comms literature and email marketing
Following the success of the rebrand, Chaos has worked closely with CityLit to design, typesetting and artworking 200-page annual prospectuses, direct mail, reports, annual reports, monthly staff newsletters, quarterly student newsletters, monthly e-newsletters including database management and distribution, e-communications, invitations, stationery, document templates and brochures.
Our e-newsletters increased traffic to their website by over 43% and the summer campaign ‘Colour your grey matter’ has achieved a return on investment (ROI) of over five times and won the HEIST Gold award for student recruitment.