Company Offering Air Products is a leading global supplier of gases
and chemicals and related combustion equipment.
Project Brief
To redesign their collateral for the Rapidfire™ products
which use oxygen and specific Air Products’ processes
to enhance the combustion process in furnace burner
systems.
What We Delivered
Working within the existing brand guidelines, we
developed a more sales oriented approach, whilst
retaining the technical detail. We placed an emphasis
on the understanding and integrity of the experts
they employ. We were particularly commended by
the clients for our approach in working within
the
brand
guidelines whilst identifying areas of flexibility
that enabled a fresh evolution
of their image and positioning.
