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| SMARTEN |
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Company Offering
Part of the international Datamat Group, with headquarters in Rome, Smarten
offer customer care and billing IT solutions. |
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Project Brief
To develop a new brand identity to reposition the company onto the European
marketplace and alter current perceptions of Italian IT companies to
North European clients. |
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What We Delivered
A brand strategy that communicates the open, endlessly scaleable and flexible
nature of the solutions Smarten offers. Visually expressed through the ‘comma’ and
supported through a ‘dynamic’ positioning statement which
can easily adapt to appropriate marketing communication needs and it
doesn’t stop here. |
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