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DMG
World Media |
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| DMG WORLD MEDIA |
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Company Offering
International events and publishing. |
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Project Brief
Following a recommendation, we were selected by the Daily Mail & General
Trust Group plc to develop an identity strategy sensitive to the 20 existing
disperate identities around the world within the group relating to Exhibitions
and Trade Publications. |
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What We Delivered
We helped take the bold step of establishing a single, powerful new identity
to bring together and leverage the strength of the total expertise internationally
launched in Dubai. The project was completed from conception to roll
out in 20 countries in just 10 weeks creating a hearts and minds for
all employees, brand guidelines, internal launch documents and advertising
support. Who says you can’t change the world overnight?! |
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