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| NatWest Offshore |
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Company Offering
Financial services, investments and bank accounts
for Expatriates. |
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Project Brief
Re-branding the NatWest Expatriate Service,
undertaking both advertising and literature
as part of
an integrated marketing
campaign for this sub-brand. |
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What We Delivered
A long running series of adverts that follow
through the ‘ex’ concept for all expatriate communications
and thereby establish a strong verbal brand language that conveys
key benefits through ‘ex’ headlines. Graphically the ads
are unashamedly patriotic in red and blue to stand out in overseas and
in-flight publications. These ads have delivered results time and time
again over the years as well as winning Best FT Offshore Advertising
Campaign
awards. |
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