What We Do

We’re an integrated creative agency based in London and Guildford, offering the full marketing mix across six key creative disciplines. Top line, that means integrating all or any of these activities in the best way to deliver your messages and engage successfully with your audiences. Bottom line, it’s all about combining words, images and experiences creatively to help you win business or hearts and minds. It’s what we do best and we love doing it.

Advertising

As a creative advertising agency, we know you only want ads that add value. We’re always looking for the right ideas and opportunities to give you real cut through in the crowded advertising landscape. Our experience spans B2B/B2C, online/offline and direct/channel, as well developing pan European campaigns and rolling them out across borders to local markets. Being EMEA savvy, we also recognise the importance of localisation, translation and transcreation. But that’s easy for us to say...

  • Print Advertising

    Whether you’re grappling with the grey market or pushing the pink pound, we’ll make sure you’re in the ideal space and segment to leap off the page at the right people. We develop ideas for National or Trade Press, brand awareness or sales campaigns with stand out.

  • Online Advertising

    As serial surfers, we have a sixth sense of what works creatively online and what doesn’t. And which media will maximise focus on your product or initiative - from dynamic banners, MPUs and skyscrapers to home page takeovers and viral campaigns.

  • Outdoor Advertising

    With clients like airports, rail networks and major exhibitors, we understand what it takes to get out there and captivate audiences in transit or at relevant gateways, shows and events.

  • Ambient Advertising

    Looking to catch customers in cabs and elevators, on shopping trollies, in car parks and even on door handles? We’re continuously looking at ways of getting closer to get your messaging further.

  • Media Buying

    Our media planning and buying service enables us to think more creatively and often buy more competitively than bigger media houses. If you want smart planning complemented by discounted rates and desirable spaces, we have the media-savvies who can sort it for you.

Branding

Love brand, hate bland. As a creative branding agency, we get very animated about brands being influential, inspiring and in touch with audiences. Developing, sustaining and refreshing brands is our passion. Not boring, static identities but fluid, dynamic brands that are interchangeable as well as instantly recognisable. From initial name development to undertaking brand guardianship, we love getting involved and adding value to the way people see, experience and interact with brands.

  • Brand Creation

    We love giving birth to new brands. From creating the values and positioning that determine the right brand DNA to establishing the name, visual identity and tone of voice that give a brand its distinct and desired personality. We have brought many successful new brands into the world for entrepreneurial businesses.

  • Brand Naming

    What’s in a name? A lot more than you might imagine. Is it available? (So many aren’t!). Should it be descriptive, associative, free standing or totally abstract? What about trademarking, registration and URL management? Will it stand the test of time? You name it, we’ve covered it and we’re pretty deft at finding ways around some of the issues involved in the process.

  • Brand Refresh / Rebranding

    What’s the difference? A refresh keeps the existing name while a rebrand changes or radically alters it. Whether it’s revolution or evolution, we love re-awakening tired or challenged brands without clients losing sleep over brand integrity or budget. It can often enable that step up from good to great in the lifecycle of a business. Naturally, stakeholder appetite for change is key to success.

  • Sub Branding / Co-branding

    Perfecting the pecking order between the core brand and any sub brands is an art in itself – and an increasingly important one as more major enterprises develop branded services and initiatives. Our experience with clients who have multiple sub brands also stands us in good stead for understanding the implications of brand hierarchy and architecture as well as the issues with co-branded partner communications.

  • Creative Brand Strategy

    A brand’s look and feel and tone of voice is as important as its identity. It’s something we excel in, through focused creative brand strategies that support the development of brand advertising and awareness across all communication channels, media and live events. Even if the brand identity is ring-fenced (as happens with many major enterprises) we’ll work around it. Developing a creative brand strategy that is fit for purpose, up to date and distinctive is key to establishing all marketing communications.

  • Brand Audit and Research

    To find the right answers we need to ask the right questions. Who engages with your brand? When and where? What do we know about them? Who else is in your space? How do you differentiate? How consistent is your brand?

  • Brand Architecture

    Lasting reputations are built on solid foundations. From vision to values and promise to proposition, we help our clients define and structure robust brand architecture and DNA, building familiarity and recognition for both internal and external audiences. We understand the subtleties and nuances of endorsed brands, monolithic brands, product brands, co-brands and multi-brand offerings and how to deliver creative strategies that make a real difference.

  • Brand Guidelines

    Creating guidelines well is about getting the right balance of consistency with creativity. The trick is providing the detail to follow with the flexibility to interpret and create brand communications. We’re old hands at putting new guidelines together in all formats from brand bibles to summary booklets – in print or digitally interactive.

  • Brand Activation

    Whether it’s brand launch or re-launch, we’ll help you achieve high levels of engagement as it rolls out to internal and external audiences. Even when it’s cross-border, polylingual and multi media! We know not all old dogs are excited by new brand tricks. That’s where our expertise in winning hearts and minds comes in, through effective brand engagement and brand training.

  • Brand Guardianship / Brand Management

    We’ll protect your brand and its integrity as if it was our own. We know what it takes to uphold guidelines, helping users to adopt as well as adapt them and managing local agencies to stay ‘on brand’. We’ve also developed brand management tools (and brand sites) to ensure brand assets are managed effectively. Whether you want your large enterprise maximizing its brand or your small company to stand out, we’re happy to be your brand guardians.

Corporate Communications

Corporate communications used to be about simply ‘informing’. Nowadays, it’s all about stakeholder engagement. As a creative corporate communications agency, we relish the challenge of getting your message home, whatever the audience. It might be through quirky creative thinking that surprises, copywriting that envigorates drab information or smart media that pinpoints key recipients. What it will be is crafted with care and beautifully fit-for-purpose.

  • Corporate - Annual Report Design

    Don’t let your Annual Report & Accounts become an annual headache. With our experience in Annual Report design, we won’t be phased by whatever you throw at us. Through intelligent layout, clear and concise copy, effective design and powerful imagery, we bring financial reporting to life. Even when you’re staying late to check amends, we’ll be here to help and sending round the pizza to keep you going.

  • Corporate - Shareholder Communications

    Recipients want data that’s easy to understand, not information overload. We can help you deliver documents that get to the nitty gritty and give clear guidance. This enhances your stakeholder relationships – and reduces endless queries about dividend payment dates and nearest bus stops to the AGM venue.

  • Corporate - Corporate Responsibility / CSR Design

    Trust and integrity are key to public perceptions about your business. With succinct copywriting that doesn’t greenwash issues and infographics that demystify complex data, we ensure that your corporate responsibility reporting reinforces your reputation as a caring and ethical organisation.

  • Employee - Hearts and Minds

    Winning over your workforce - especially if it’s expanding or diverse - needs careful consideration. Whether it’s living the brand, boosting morale or engaging with your employees, we’ll find the right way to tell a story that reflects your company personality and resonates with everyone involved.

  • Employee - Internal Communications

    Security and gender parity. Mergers and acquisitions. Change management and environmental care. How do you get internal messages headed straight for the bin into peoples’ heads instead? We find creative ways to engage your employees beyond the mundane. Funnily enough, it’s often where we have the most fun!

Digital

As a creative digital agency, we’re very deft at using the right language, software or application to get the job done. Our fine balance of creative thinkers and technical wizards are hardwired to the channels and tools that can give your brand a unified voice on desktop, tablet and mobile. Our digital team works on projects that are stand alone or part of an integrated activity. From responsive websites, engaging eDM campaigns and eCRM strategies, to eLearning modules, animation, apps and digital presentation tools, over a third of our work is now digital.

  • Digital Strategies

    Using our digital know-how, industry knowledge and unashamedly geeky expertise, we plot and plan the best ways for brands to engage with the digital universe based on client ambitions, relevant digital channels, audience segmentation and budget.

  • Website Design, Development and Usability

    Is your site engaging? Is there a sound information architecture and navigation flow? Is it accessible, usable, tested and fit for purpose? Does content need updating and easy management? From first thinking to final delivery, we’re always focused on website best practice. Whether it’s IA, UI, UX, DDA or CMS – we have the IQ to master it.

  • eCRM / Email Marketing/ EDM

    Building business is all about building online customer relationships in a connected world. That’s why we build, broadcast and manage eCRM programmes. Our support in engaging with your audiences can ease you through the complexity of it all. Rely on us for (any or all of) setting up and migrating databases, mining and segmenting data, recommending triggers and deploying content, delivering the brief, creating the digital assets, broadcasting and reporting results.

  • SEO / PPC

    Using the right balance of Pay Per Click, Search Engine Optimisation and smart web development techniques, we ensure audiences not only find your website but also like what they find when they get there.

  • Reporting

    Monitoring your website performance can maximize ROI. Who is visiting? How long are they staying? Are they on desktop, mobile or tablet? Which pages shine and which suck? Is your campaign pulling? Using our reporting systems and Google analytics, backed by our enquiring minds, can really help your site pay its way.

  • eLearning

    Looking to educate and inspire your salesforce, staff or channel partners? Our creativity and content dexterity with eLearning modules and LMS systems helps you impart knowledge online, on brand and in ways that make studying more of a pleasure and less of a chore. We also make sure we’re well versed in your products and services ourselves, so we can impart that knowledge through engaging content and copy.

  • Social Media

    Its impossible to ignore the effect of Tweets, Facebook, YouTube and countless other social networks. In collaboration with our twitterati experts and online PR networks, we’ll support ideas and initiatives that help you develop social media strategies and integrate them into your digital campaigns.

Experiential

Nowadays, brands can be immersive and engaging in so many different ways. As a creative experiential agency, we know the best way of achieving great consumer and proconsumer engagement is to give them a positive experience they’ll want to rave about. Although it’s the newest area of expertise and experience, we’ve seen the light and fully immersed ourselves in how to integrate it into our campaign strategies. Let’s work together and get customers excited first hand about your brand.

  • Building Relationships

    We’ll help you get closer to your internal and external B2B and B2C audiences by delivering experiences that go beyond advertising, print and digital in a way that increases loyalty and encourages interaction. It’s the new way of bringing brands and people together.

  • Creating Memories

    A positive experience helps people remember your brand for all the right reasons. By developing the right kind of experiential activity at the right time - in-store, in-house or at an event - we can help influence opinions, improve perception and increase desire for your products and services.

  • Interactivity

    Audiences are pretty tough to engage with unless you know them well. We certainly know that intelligently planned and executed roadshows, events, social engagement and product testing and sampling can help you communicate and engage directly with your sectors, segments or demographic targets.

Marketing Communications

As a creative marketing communications agency, we start with where your business wants to go before establishing the how, what and where of getting there. Are you looking to win, keep or upgrade customers? Has a marketing proposition been established? How can it best relate to the customer journey? Are we addressing local, national or international audiences? How can campaigns be integrated to best effect? Once the questions are defined, we’ll undertake the research and planning that leads us to the most appropriate online and offline marketing channels, media, activity and collateral.

  • Acquisition, Retention and Upselling

    Whether you’re wrestling clients from rivals, fighting to keep them or battling to boost business as usual revenue, we can help you increase your punching power. We’re equally comfortable with targeting, push and pull initiatives, rifle or shotgun tactics and knowing the different approaches for virgin contacts, known prospects and lapsed customers.

  • Launch and Roll-out

    We’re creationists who also believe in the big bang theory. We love creating ideas that can be activated internally and externally with real impact, be it locally, regionally or cross border, via sectors or segmented audiences. There’s also a big difference between pushing sales and championing brand, so we make sure we know the context, the content and the business drivers before taking the creative to market.

  • Channel Marketing

    Different sales channels and routes to market have different agendas. How do you distinguish between dealers and distributors? How do you avoid tension between direct and indirect sales? How do you ensure channel marketing assets, templates and guidelines are shared and used correctly by all relevant agencies? Years of helping enterprise clients get fragmented audiences onside puts us in a strong position to guide you down all the right channels.

  • Translation and Transcreation

    Potential business wins can often be lost in translation. With EMEA+ campaign experience, we’re used to undertaking multi-lingual campaigns that make perfect sense, whether we’re using our trusted translators, third parties or delivering fluent multi-language artwork variations.