Our Experience

We’re used to life revolving around our clients and their experiences add to ours. We have over a decade behind us as an agency and goodness knows how many years of experience on the Chaos Team (boosted further by our merger with Roundel). Some of our clients are recent and many have been with us a long time which is an even greater demonstration of true collaboration which we’re proud of. So we must be putting our experience to good use.

Our Clients

The clients we work with fall into 3 main groups:

  • Enterprise

    Major international organisations with both national and global marketing requirements, often through multiple sales offices, channels and in multiple languages. Typically Fortune 500 or FTSE 250 companies trading across EMEA+.

  • SME

    Companies, often with owner managers, who have a strong or growing market position and want to improve it by being a David amongst Goliaths. Typically needing to refresh or rebrand as their business develops or elevate their marketing efforts to date.

  • Entrepreneurial

    We’ll help ambitious entrepreneurs from a standing start, guiding them through name development and early launch phases as they take their first tentative steps towards market activation.

Typical assignments we work on

For our clients, we develop and deliver creative ideas for B2B and B2C communications using both the direct and indirect channels and our projects typically fall into the following three activities:

  • 1. Integrated Campaigns

    Internal, external, with multiple audiences or stakeholders, we work across every kind of campaign. From strategic one-off campaigns to ‘business as usual’ marcomms launches and initiatives. These campaigns are often fully integrated but equally maybe specifically digital, advertising, internal or experiential.

  • 2. Branding

    Building from scratch, rebranding, evolving or establishing creative brand strategies - we create, sustain and maintain brands that connect with people and markets. Developing, activating, guarding and implementing brands to resonate with audiences and fulfil clients’ visions.

  • 3. One-off Projects

    Then there are the stand alone projects such as a website, a brochure or an ad campaign. A number of clients (particularly with more sporadic marketing requirements) use us in this way, dipping in and out as the need arises. We’re equally happy with a single task as we are with multiple engagements. Every project and client is treated with equal importance.

How we’ll work together

We enjoy a whole range of collaborative working arrangements with our clients. As we get to know each other better, the more comfortably we’ll find a level of working together that suits us both. Of course longer relationships give us better insight into how we can add more value. The last project delivered is as important as the first.

How we work together diagram

How we evolved

Chaos Design Limited (’Chaos’) was established in 2002 and emerged out of a previous, well established agency (hence some of our client relationships going back further). Chaos merged with Roundel in 2002.

Chaos Agency History Diagram

The Chaos network

AEP and TMP are both part of the Chaos Network (set up by Chaos in 2003) - like minded collaborative agencies with whom we regularly integrate activities and projects to the benefit of all our clients and utilise the wider agency experience and expertise. In the UK we have offices in London and Guildford. Through the Chaos Network, we also have a presence in Lausanne, Switzerland through our colleagues at The Magic Pencil (TMP) and also collaborate with AEP who support our Media buying and planning activities.

The Chaos Network diagram

Industry credentials

Chaos is recognized in the industry as a Top 50 (Design Week 2013) Creative Agency. We’re also members of or affiliated to:

Chaos design awards

We’ve also won a number of awards (as Chaos and Roundel) over the years for both our clients and ourselves.

From D&AD Awards and Marketing Awards to industry sector awards and Pantone awards... for best brochure, identity, typography, campaign, the list goes on but it’s still clients that matter most to us.

Our Combined Agency Sector Experience

Broadcast + Arts + Media

Business Services

Charity + NFP

  • Almeida Theatre
  • Arts Council England
  • BBC Worldwide
  • British Museum
  • Carat
  • Carlton International
  • Channel 4
  • Design Business Association
  • English National Ballet
  • Lang Communications
  • London Arts Board
  • Living TV
  • London Philharmonic Orchestra
  • Lyric Hammersmith
  • Museum of London
  • National Geographic Channel
  • Natural History Museum
  • Royal Philharmonic Orchestra
  • Royal Court
  • Runnymede Gallery
  • Sabre Films
  • Sony Music
  • Turner Networks
  • UK TV
  • VOD365
  • Young Vic Theatre
  • CoCo2
  • Easyspace
  • Guildford BID
  • Lok’n’Store
  • RedBOX/BrightRed
  • Toluna
  • Thriive
  • Ovum
  • Action Aid
  • Asthma UK
  • Brooklands Museum
  • Buckfast Abbey
  • Guildford Cathedral
  • National Trust
  • National Gardens Scheme
  • Royal Artillery Museum
  • Prince’s Youth Business Trust
  • Royal Collection Trust
  • St John’s Eye Hospital
  • Save Our Seas Foundation
  • Shelter
  • WWF
  • Whizz Kidz

Education + Training

Energy + Resources


  • Bracknell & Wokingham College
  • Cambridge University (Alumni)
  • City Lit
  • Ecole Hôtelière de Lausanne
  • Guildford College Group
  • South East Essex College
  • Tanaka Business School
  • University of Brighton
  • Alcoa
  • BP
  • Hess / Amerada Hess
  • BP
  • British Energy
  • British Steel
  • International Power
  • London Metals Exchange
  • NWR
  • National Grid
  • National Power
  • Petrochemical Industries Company
  • TAQA
  • COI
  • Cafcas
  • Commission for Racial Equality
  • DCLG
  • DETR
  • DTLR
  • Defence Science and Technology Laboratory (Dstl)
  • Department of Health
  • Department for Transport
  • Food Standards Agency
  • Human Fertilisation and Embryology Authority
  • London East Connexions Partnership
  • NHS Trust
  • Office of Fair Trading
  • Office of Government Commerce
  • Royal Mail
  • Southwark Council


Insurance, Financial + Legal


  • Boots The Chemist
  • Kimberley Clarke
  • King’s Healthcare
  • Johnson & Johnson
  • Medtronic
  • Physicool
  • Quash
  • AIG
  • American Reinsurance
  • Aviva
  • Baker Tilly
  • Barlow Robbins
  • Beachcroft Wansbroughs
  • Coutts
  • Ernst & Young
  • HSBC Invest Direct
  • KPMG
  • Mercury Asset Management
  • Merrill Lynch
  • Morgan Stanley
  • National Bank of Kuwait
  • NatWest Offshore
  • Protector
  • Rutland Partners
  • Schroders
  • Sovereign Capital
  • William Russell
  • Zurich
  • EH Venues
  • Idyllic Spa
  • ESPA
  • Esporta
  • Brooklands Museum

Manufacturing + Engineering


Retail + Consumer Goods

  • AEG
  • Balfour Beatty
  • Centrica
  • Doosan Power Systems
  • Fedrigoni
  • GKN
  • Gmund
  • Kingsfield Group
  • James McNaughton Paper
  • Modo Merchants
  • Nissan
  • Osram
  • RMC
  • Rolls-Royce
  • Sappi Fine Paper Europe
  • Shotton Paper Company
  • WS Atkins
  • Zanders Fine Paper
  • Aphrodite Hills
  • Bovis
  • Christie & Co
  • Cushman & Wakefield
  • Donaldsons (DTZ)
  • Hammerson
  • Langdale
  • Life Properties
  • La Manga
  • AEG
  • B&O
  • Denbies Wine Estate
  • Diageo
  • Halfords
  • Ikon
  • Kingfisher Group
  • Nespresso
  • Osram
  • Physicool
  • Sainsbury’s
  • SaucePots
  • Uniq
  • Unilever
  • WH Smith
  • Westfield
  • Whitbread
  • Wickes

Technology + Telecomms

Travel + Transport

  • Attenda
  • Blackberry
  • Cable & Wireless
  • Cap Gemini
  • Canon
  • Cisco
  • Colt
  • Convergere
  • Daewoo
  • Dell
  • EMGS
  • Hawkeye
  • Invensys
  • Jelly Telecom
  • Logica CMG
  • Marconi
  • NDS
  • Quantel
  • Savvis
  • Siemens
  • Smarten
  • Sogeti
  • Sony
  • Therefore
  • Toshiba
  • Vodafone
  • Aberdeen Airport
  • Exel
  • Dehli Metro
  • Fred Olsen Cruise Lines
  • Gatwick Express
  • GM2 Logistics
  • High Speed 1
  • Heathrow
  • Heathrow Express
  • Intercargo
  • Jarvis
  • Kowloon-Canton Railway
  • London & Overseas Freighters
  • London Transport
  • London Underground
  • Nissan
  • Railfreight
  • Southern Railway
  • Stansted Airport
  • St. Pancras International
  • Thameslink Trains
  • Union Railways
  • Virgin Atlantic