Global managed IT infrastructure and hosting services provider Savvis, has appointed Chaos to raise the profile of its colocation services. enabling companies to migrate their data hosting.
Briefed to grow their colocation business (enabling companies to migrate their data hosting) whilst increasing brand awareness, we created an integrated advertising campaign using Savvis creatively in the messaging. Tasked with increasing brand awareness and sales in one, we grabbed attention in dynamic media, by turning the ‘o’s of colocation into moving eyes, representing Savvis watching over your data.
The campaign spanned multiple media channels from Underground digital escalator panels and Jumbotron screenings at Canary Wharf to online ads on FT.com, social media, web banners, events and e-mailers. Over 7 million people saw the campaign, stimulating 3,700 visits to the Savvis website and numerous follow up enquiries.