Rentokil Initial selects Chaos for new campaigns

Based upon its credentials and previous track record, Chaos has been appointed by Rentokil Initial to develop their next Rentokil pest control European marketing campaign aimed at SMEs which will be launching in Autumn 2014. This first project Chaos are working on is a fully integrated marketing communications activity that encompass ATL, BTL, CRM, online and rich media assets.

With 60 offices globally and 27,000 employees, Rentokil Initial delivers essentials in all areas from pest control, hygiene and scenting, workwear, and plant services, through teams of experts in local networks of over 1,000 branches.

Their objective is to enable their customers to focus on what they do best, by taking care of essential tasks and services.