When new spa business Idyllic set up shop, they asked us to give their brand the full creative treatment.
‘Idyllic’ was selected after initial discussions as a spa name conveying the sense of a special place for escaping the stresses and strains of the daily grind. Equally important was the brand look and feel which needed to be a naturalistic breakaway from the classic establishment look of hotel spa chains. Our visual language and characterful hand drawn font conjured up the friendly, approachable but special feel the owners had been looking for. Following delivery of a responsive website, treatment literature and close collaboration and consultancy with the interior designers, (to a limited entrepreneurial venture budget) Idyllic has successfully launched their first spa.