When you’re a leading player at the printing world’s international trade fair, you need to look the part. Once again, Canon’s Business Imaging Group looked to our creative team to make it happen.
With drupa only held once every four years, Canon were as keen as ever to make a big impression. With a key theme, The Bigger Picture, they wanted to show how they can help businesses by giving them a wider perspective- as a solutions provider.
To convey this idea in the strongest way, we helped develop the visual concept based on arrows of inspiration, innovation and investment. We produced and delivered the collateral for Canon’s biggest ever stand at the event, along with invites and supporting integrated communications.