Zurich asked us to create an attention grabbing internal campaign to communicate and reinforce the vital information security precautions their staff should be taking day to day.
For maximum impact, we proposed and delivered an ambient poster campaign in high visibility areas.
A key word from each security headline was then ‘ripped’ out of the sentence. These words appeared elsewhere on the creative, but in the arms of a human shadow to create the ‘theft effect’.
Every poster carried a special Executive Team stamp, emphasising the importance of following procedures. The executive team and staff throughout the UK have enthusiastically received the campaign, with the inventive experiential installations creating a talking point throughout Zurich’s offices.