Global investment giant Schroders invests in Chaos thinking.

Following a recommendation based on our financial sector experience, Chaos has been appointed to help Schroders develop a consumer advertising campaign strategy.

Schroders has chosen Chaos as its new creative partner in evolving a new B2C advertising messaging strategy for its numerous funds and investment opportunities.

This marks Schroders return to the consumer advertising space after being absent for over 4 years. With previous marketing campaigns focussed on IFAs and investment brokers, Schroders is looking to Chaos to provide fresh, credible and compelling customer facing messaging while staying true to the Schroders brand identity.

This will require the exploration of creative new ways to interpret the global guidelines and a subtle evolution in current imagery. Schroders is currently managing assets of £182.2 billion for major investors worldwide.