Sabre Films, producers of new British comedy horror The Hatching, appointed Chaos to ensure that their film, featuring feral crocodiles in rural Somerset, made a splash with investors and future audiences.
The makers of the movie wanted an iconic poster image that brings the menace of the movie to life in a clever way. This is a designer’s dream – to define a film in a form seen worldwide. Chaos Thinking came up with a close up crocodile eye visual that, at first sight, looks like two halves of a hatching egg. Set in deepest Somerset, the film features two wild crocodiles, two shadowy psychopaths and a rural village with a rapidly diminishing population. Early rumours were that some of the Chaos team might feature in the movie as extras.