Colway turns BrightRed

When Colway, the holding company that owns London Graphic Centre, needed a new umbrella brand for their B2B services aimed at the creative industry, we came up with a colourful new name and creative brand strategy.

Following the restructure, Chaos won the pitch to work as creative and strategic brand consultants, helping determine how to marry the B2B sub brands into a total market proposition that capitalised on their collective strengths.

Predominantly red, these identities were based around the creative legacy of London Graphic Centre. The result was a strong, contemporary rebrand to BrightRed –the leader in helping creative businesses flourish. We rolled out the brand internally and externally, reinforcing the presence of The BrightRed group of companies rather than fragmented standalone brands.

The rebrand also marks BrightRed’s evolution from holding company to active organisation with sales and marketing.