The Curious Courses marketing campaign for City Lit has landed them a Gold award for innovation and creative thinking at the coveted Heist Awards.
"An incredibly brave project offering good return on investment. A fantastic campaign." This was the judges summing up at the 2013 Heist Awards (the further education ‘Oscars’) confirming City Lit Curious Courses as the Gold winner for best use of innovation and creative thinking. For the uninitiated, Curious Courses is a bit like a secret cinema for adult education, offering a free but unidentified taster course on a particular date. The campaign worked, selling out courses and achieving high visibility in the press for City Lit.