Chaos rebrands Heathrow WorldPoints

Looking to re-fresh and re-energise their WorldPoints customer loyalty scheme, Heathrow selcted Chaos to help it really take off.

To help make the WorldPoints customer loyalty programme more enticing, Heathrow engaged our creative services. We investigated customer feedback and preferences through research groups. We created a new brand name, look and feel. We devised and managed the loyalty programme in all aspects from database segmentation to customer promotions.

We even kick-started the launch with high impact acquisition, retention and conversion campaigns. Since its take off in June, the new look Heathrow Rewards has proved a big hit, with a significant increase in customers.