Chaos orchestrates new LPO season guide

In developing the 60 page guide to showcase their 2014-15 season, the LPO wanted to create a sense of drama and anticipation whilst reflecting their desired positioning as London’s premier orchestra. Chaos Thinking developed the striking visual idea of depicting individual players from the orchestra and their instruments, against dramatically shot London skyline backdrops. With the help of top photographer Julian Claverly, the resulting guide profiles the season with the compelling combination of artistry, pride and London culture that the LPO were hoping for.

Over 140,000 copies of the guide have been made available throughout the UK to boost ticket sales, with mini guides planned for the LPO’s Brighton and Eastbourne seasons. Following the success of the marketing campaign, Chaos have already started composing their thoughts for the LPO’s Rachmaninoff themed season…