Collaborating with our Swiss Chaos Network partners The Magic Pencil, Chaos helped win an advertising campaign pitch to world famous premium coffee and coffee machine makers Nespresso.
Nespresso were launching Linizio, a new larger sized (full mug) espresso sachet for their premium coffee machines to the Swiss market. They knew there was an appetite for the product amongst their ‘exclusive club’ audience of owners but wanted to inspire their desire for a larger espresso in the morning.
Working collaboratively with our Swiss creative colleagues , we developed a range of advertising campaign concepts fully evoking the sense of satisfaction of enjoying the largest coffee yet, from a single capsule. The campaign launches in Switzerland, the home of Nespresso and is being rolled out across Europe.