Chaos launches major law firm merger and rebrand

Appointed only a few weeks before the May 1st merger of leading law firms Wragge & Co and Lawrence Graham, Chaos were briefed to provide fast track creative inspiration and brand activation to excite and engage employees across various office locations.

Using an ampersand (a key element of the new identity) as the core representation of the merger, the creative and client service team did everything but break the law to deliver a full suite of ‘Day 1’ collateral and brand experiences.

Ideas executed included giant ampersands signed by staff and exchanged between the firm’s main offices to say hello to new colleagues, as well as a launch video, hearts & minds welcome packs and a creative ambient media role out within the office environments.

Chaos has subsequently been briefed to develop concepts and media planning for an external brand awareness advertising campaign for future exposure.