Chaos lands leading caravan show

The National Caravan Exhibition is the industry’s biggest show and following a re-branding pitch, they elected to have Chaos in tow.

The show management wanted to inspire their audience about caravan and camping holidays and get them to take a fresh look at the freedoms and benefits on offer. We won the pitch for not only understanding the brief better than the competition but also for creatively breaking away by focusing on the experience rather than giving the products centre stage.

The show is a bi-annual event and work on a Spring 2014 integrated consumer campaign began this Autumn with a shoot on the sunny, sandy Sussex shoreline. Perfect for a caravan holiday...