As a leader in their field looking to maintain their market prominence, Cork Gully recognised that they needed to reflect and stand out their point of difference in financial advisory restructuring. They wanted to illustrate how their bespoke solutions match their clients’ needs - while remaining true to their long standing as a city based financial organisation.
Chaos was the selected creative agency based upon our past financial experience. Tasked with evolving the Cork Gully brand message, Chaos Thinking™ developed the concept of ‘reflecting business needs’ whilst at the same time we highlighted their 100 year heritage. From this brand positioning Chaos evolved their visual language and tone of voice and redesigned the brand identity, created a new integrated creative look and feel online as well as across corporate and marketing communications collateral.
Following this successful brand refresh, Cork Gully have subsequently already recommended Chaos.