Bringing Thriive alive

When a new FMCG Management Consultancy wanted to make their mark with companies looking to thrive in their markets, they consulted Chaos.

Set up by a well known, former FMCG Board Director, this new business consultancy is aimed at the C level audience and focussed on business sales and marketing strategy vision and execution. The brand needed a real presence and cut through with an audience who are typically time poor. Being dynamic and benefit-led, the word thrive seemed to have all the right, positive connotations but as ever was unavailable. So we took creative licence by adding an extra ‘i’ to take ownership. In next to no time, Thriive had a name and a bright, dynamic identity befitting their proposition.